It's all about conversion these days

By converting news to the internet, media has followed one of its basic principles: supporting dominant ideologies by giving audiences texts in which are pleasurable; in this case it's easy access.

In the '80s and '90s, retrieving your daily news online wasn't really an accessible option for everyone. Back then we would revert to news online as an emergent ideology. Now everyone's jumping on the bandwagon to enable news online and other sources to be a mouse-click away and free. Bingo. Within this new millenium we've entered, readership for news online has sky-rocketed.

The Newspaper Association of America recently stated its findings in their readership study.

The average number of unique visitors to online newspaper sites in the first half was more than 55.5 million a month, the study said. That compares with 42.2 million a year earlier.

Unfortunately, for the print media, the numbers are predicted to continue soaring. The print media tortoise better find its running shoes to try and catch up with the online hare. Some even predict the tortoise will eventually have to quit the media race.